I've been fortunate to have a lot of unique experiences. Some of them are: mounted art exhibitions in New York and Moscow, including the first “unofficial” artist to show at the Central House of Artists, produced independent films including Vin Diesel’s first short film, skied the Alps, the Rockies, and the Tetons, climbed the Great Wall, rode the Boston->NY AIDS Ride three times, raced in outlaw bike messenger races in New York and San Francisco, participated in the first hackathon in San Francisco as well as StartupBus 2011.

    Lydia is a pioneer in the Internet space, bringing a uniquely qualified and sophisticated level of understanding of integrated social media marketing, online marketing, marketing automation and Integrated Account-Based Marketing & Sales.

    Successfully founded and launched the B2B SaaS company, Venntive, an integrated CRM platform, an entire ecosystem of business applications for marketing, sales, and relationship management.

    I'm an entrepreneur and over the last 20 years, I've learned a lot of lessons about just how hard it can be creating something from an idea.


    While being fully focused on sharing Venntive with more and more customers, there was a time when I was seduced by the "Bright Shiny Startup Syndrome."


    Personal Health Cloud, intended to put people in control of all their health data so they can take control of their health was a great and noble idea, health technology is really challenging. We are still advocates for “consumer-driven healthcare” and believe that everyone should have access to and ownership of all their personal medical information at any time and in any place.


    So, I scaled back to create something simple, accessible, and essential. That is Shotz.co, a simple website where you will find an interactive Google Sheet to record and update your immunization history as well as schedule email reminders for upcoming immunizations or booster shots. You don't realize you need your own accessible record until you need it. It's virtually impossible to reconstruct an immunization history. With a Shotz Sheet, it's always handy even when you lose that yellow immunization card or worse, find out your doctor/s really weren't keeping track of all that information. Simple, always accessible, completely yours, Shotz will always be available with annual updates available. 




    "Ordinary people focus on the outcome. Extraordinary people focus on the process."

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    CEO/Founder Jan 2010 – Present

    Venntive is the unique, comprehensive, integrated platform that seamlessly integrates marketing automation, sales, and relationship management applications. Enterprise, scalable, yet affordable for young companies.

    Venntive naturally introduces cross-discipline transparency and aligns sales, marketing, and corporate agendas to facilitate communication and maximize revenues.

    Venntive also offers its experience and expertise to clients to develop and execute strategic online marketing and sales plans via Integrated Agile Marketing engagements

    Private Label InterActive, Inc.

    CEO/Founder Jan 2001 – Present

    "Markets are conversations." We make conversations happen.


    One of the first consultancy/solution providers focused on online marketing  and sales technology and consulting for Small and Midmarket Enterprises.


    PLI works with its clients to develop and execute marketing and communications strategies to increase branding and messaging recognition and most importantly, the bottom line!

    PrivateLabel Mail

    CEO Jan 2001 – 2010

    PrivateLabel Mail was Private Label InterActive's branded portal of this industry leading ESP (Email Service Provider)'s OnDemand email marketing and CRM solution. We have been affiliated w/ CoolerEmail from the time they publicly launched their solution in May, 2001. We hold the distinction of being the first outside the immediate corporate circle to evangelize, market, and support this technology.



    San Francisco Bay Area